A LETTER FROM CO-FOUNDERS
"Fashion, to us, is not just about appearance; it's about how our creations make you feel. That's why comfort and wearability are at the very core of Purple Potato. We want you to feel comfortable and at ease as you gracefully move through your day, looking stylish without any fuss"
Ritu x Jatin
A LETTER FROM CO-FOUNDERS
Dear Purple Potato Family,
Welcome to our world of fashion, where creativity and positive impact intertwine! We are Ritu and Jatin, the founders of our love, togetherness, passion, and our brand Purple Potato - a slow-fashion label nestled right here in vibrant Gurgaon, India.
Amidst the pandemic's trials, our shared passion for design, fabric, fit, and wash, along with the desire to create something meaningful led to the birth of Purple Potato. A luxurious, casual yet classy knitwear brand.
As we embarked on this exciting venture, we noticed a gap in the market for simple, classy, casual, comfort wear with a great wash and feel. And that's where our vision came to life. Most designs we craft are lovingly Garment Dyed and vintage washed, giving them the most amazing feel, radiating with joyful seasonal hues.
We design in-house, be it prints, embroideries or special techniques or trims. But the real magic lies in the unique sustainable fabrics, drape, and feel of the garment with hidden surprises, and the unboxing of our product. Our efforts in these details are meant to bring delight and foster a sense of individuality as you experience the warmth of our apparel.
Fashion, to us, is not just about appearance; it's about how our creations make you feel. That's why comfort and wearability are at the very core of Purple Potato. We want you to feel comfortable and at ease as you gracefully move through your day, looking stylish without any fuss.
Yet, our commitment doesn't stop at fashion; it extends to the environment and ethical practices. We take pride in our eco-conscious approach, opting for plastic-free packaging and ensuring that our labor practices reflect our dedication to a better world. Come a long way, and we have miles to go.
We invite each of you to join us on this conscious style journey. When you choose Purple Potato, you can expect exceptional quality, unmatched comfort, and a personal touch that sets us apart.
Celebrate your individuality with Purple Potato's wardrobe essentials, thoughtfully designed to bring out the best in you.
And let us tell you, it's been an incredible journey. So much so that after 2 years, we are now ready to launch our Men’s line this September as we celebrate our 2nd birthday. So thank you for your love and support, and I hope we continue to give you our best.
With much love and gratitude,
Ritu & Jatin
Co-Founders, Purple Potato 💗