Menswear, But Make It Purple Potato: How We’re Redefining Casual Staples for Him

Let’s be honest: for way too long, "men’s fashion" has been boxed into two extremes — the stiff shirt-and-tie look, or the overhyped streetwear uniform. Where’s the middle ground?
Where’s that sweet spot where comfort meets luxury meets I'm-not-trying-too-hard-but-still-look-great?

That’s exactly the question we asked when we designed Purple Potato Menswear — and honestly, the answer looks (and feels) even better than we imagined.

Knits Are King (And We're Betting Big On Them)

The first thing you’ll notice? Knits. Everywhere.
Not just any knits, though, we’re talking about thick, breathable, garment-dyed sweatshirts and cozy hoodies made from sustainably sourced fabrics. The kind of material that feels soft enough to live in, but structured enough to look polished if you suddenly find yourself dragged into an impromptu dinner plan. (You're welcome.)

We’ve always been inspired by brands like Ralph Lauren — think classic American cool — and Free People — all that effortless, slightly-undone vibe. But for us, the goal was to bring those dreamy textures and lived-in vibes into a more masculine world. Really good clothes that feel like they were made for you.

One of the things we’re most proud of?
The way our fabrics behave.

Garment-dyed cotton that gets better with every wash.
Vintage washes that already feel like they’ve been on a few adventures with you.
Plush knits, sueded jerseys that are heavy enough to drape beautifully but light enough to breathe (you know, for actual human movement).

We’re not here to sell you the fantasy of never leaving your couch — we're here to make sure when you leave, you’re wearing something that feels just as good as your favorite hoodie at home.

So What's on Sale Right Now?

Check out the collection here — and maybe grab your favorites before they disappear into someone else’s wardrobe.

Trust us: once you go Purple, everything else feels a little... well, basic. Life’s too short to wear uncomfortable clothes. And it's definitely too short to wear boring ones.