From Production to Your Closet: The Journey of a Purple Potato Garment

Ever wondered how your favorite Purple Potato piece goes from an idea to your closet? Let’s pull back the curtain on the process—because transparency matters.

1. Fabric Sourcing
It all starts with the fabric. We prioritize sustainable options like Tencel, organic cotton, and recycled denim. 70% of our collection is garment-dyed, meaning each piece has its own unique look.

2. Design & Sampling
Our design team sketches concepts, keeping comfort, style, and sustainability in mind. Samples are made, tested for fit, and tweaked until perfect.

3. Ethical Production
Production happens in Gurgaon, India, where our team works under safe conditions and fair wages. We’re proud to partner with skilled artisans who bring our designs to life.

4. Garment Dyeing & Finishing
Once assembled, many pieces undergo garment dyeing—a process that uses up to 50% less water than conventional dyeing methods.

5. Quality Check & Packaging
Every item is carefully inspected before being packed in eco-friendly materials—no plastic here!

6. To Your Doorstep
Finally, your garment arrives—ready to become part of your story, softening and shaping with each wear.

We believe fashion should be kind—to people, the planet, and you. That’s why every Purple Potato piece is made with love and intention. Because you deserve better than fast fashion.