Fashion’s sustainable angle is gaining momentum as the world becomes increasingly aware of the impact of climate change. Sustainable fashion is sort of like the apparel industries’ antidote to environmental degradation.

Some go by its book definition. Many misunderstand it. Others ignore it.

What exactly is sustainable fashion?

It’s a movement towards not only environmentally friendly but also ethical practices in the garment industry.

From production & consumption, all the way to disposal of clothing.

It hugs the supply chain 360 degrees from sourcing raw materials to the last stage of product’s life cycle.

Entrepreneurs & learners’ toy with questions like:

– How to send as little as possible to the landfill?

– What’s the fastest way to decompose all that ends in the landfills?

Sustainable fashion involves various approaches that aim to reduce the negative impact of the fashion industry on the environment and society.

Use of eco-friendly materials, such as organic cotton, bamboo, hemp, and recycled fabrics. These materials have a lower impact on the environment compared to conventional materials like polyester and nylon, which are petroleum-based and take hundreds of years to decompose.

Implementation of sustainable production methods.

This includes reducing the use of water, energy, and chemicals during the manufacturing process.

Sustainable production also involves fair labor practices and ensuring safe working conditions for workers.

Consumers also play a crucial role in sustainable fashion by making conscious choices in their purchases. This includes choosing quality and timeless pieces that are durable and can be worn for a long time.

By supporting brands that prioritize sustainability and ethical practices, consumers can promote the demand for sustainable fashion; which creates a ripple effect in the industry.

In conclusion, sustainable fashion is not just a trend; it is a necessary step towards a more responsible future.

By promoting eco-friendly materials, sustainable production practices, and conscious consumption, we can create a fashion industry that prioritizes people and the planet.

Brands like Purple Potato: The Vintage Boutique, inspired by all things vintage, romantic, & comfortable advocate for the planet – without compromising on comfort.

As we aim to better our efforts, I’m happy to be another magnetic drop in the ocean of love. Led by Jatin Mudgal & Ritu Suri, pioneers in the fashion field, I know my learning & creating curve can only go up.