I am exposed to the heart of design & production of our slow-fashion label PURPLE POTATO in Gurgaon, India. We are deeply committed to transparency and authenticity. 

Today, I want to shed light on a pressing issue plaguing our industry: greenwashing. It's time we address the ugly truth behind deceptive sustainability claims. 🌿🔍

We've all seen brands tout their "eco-friendly" labels without substance, exploiting consumer goodwill. Greenwashing undermines the hard work of genuine eco-conscious brands, diluting the impact of sustainable initiatives. 🎭🛍️

To combat this, we must educate ourselves and our communities. By learning how to identify greenwashing tactics, we can make informed choices and support brands that truly embody sustainability. Let's be discerning consumers who demand transparency and accountability. 💡✋

Join me in this important conversation. Have you encountered greenwashing in the fashion industry? 

What steps do you take to ensure you support genuinely sustainable brands? 

Share your insights in the comments below. Together, we can drive change and build a fashion industry we can be proud of. 💚🌍 

Follow me here & share my posts to spread the word. In my next few posts I’ll give actionable tips for consumers to spot a greenwashing label as well as identify a genuinely sustainable fashion brand.

#SustainableFashion #TransparencyMatters #GreenwashingExposed #EthicalChoices

A really cool video: https://youtu.be/vG1pfpc0izs